An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. The terms online marketplace and online (retail) store which are being used interchangeably mean different things.
A marketplace is different from an eCommerce store in that marketplaces allow third parties to list and sell products through the site and marketplaces tend to take a percentage cut of the sale as their reward. An eCommerce store, on the other hand, has products listed by the company running the store.
In an online marketplace, consumer transactions are processed by the marketplace operator and then delivered and fulfilled by the participating retailers or wholesalers (often called drop shipping). These type of sites allow users to register and sell single items to a large number of items for a “post-selling” fee.
In general, because marketplaces aggregate products from a wide array of providers, the selection is usually wider, and availability is higher than in vendor-specific online retail stores. Also, prices may be more competitive.
With the growth of technology in the country, internet usage among Nigerians has equally seen an upsurge. Over the years, social media and news portals have been successful at making more people embrace the internet, and in turn, leading them to explore the many benefits available online. One of such benefits Nigerians is taking advantage of is online shopping. Individuals and businesses with offline stores are taking advantage of this trend by bringing their products online.
Selling online in Nigeria is now easier than ever with the birth of more online marketplace. It affords you as a business owner the necessary launch pad for your business and saves cost that would have been spent on rent. Selling your products online also allows you to provide better rates to customers, as the overhead cost is reduced.
Here in this article is an extensive (but not exhaustive) list of the online marketplace in Nigeria where you can sell your products and services.
Online Marketplace in Nigeria
Launched in March 2011, DealDey features a daily deal on the best things to do, see, eat, and buy in Nigeria. DealDey is an easy and fun way to get fantastic deals on great experiences. DealDey allows businesses of all sizes to list their products and services. It has a high potential for brand exposure due to the limited number of items that go on display per time, putting your brand/products in a better spot for potential customers.
Products on DealDey are offered at a discounted price.
eFarmers connects the Nigerian based farmer and agro-allied businesses to numerous customers in Nigeria and across the globe by offering free classified ads service. It is a business division of Evansville Industries Limited and co-founded by Ayotunde O. Evans and Midohoabasi Essienubong. eFarmers Nigeria provides a digitalised farm based market for advertising agro products and services free of charge from anywhere at any time.
As a seller, you can: post ads for free with images, get live updates about agricultural products market prices and services, diversify or increase your service delivery i.e. offer special discounts to your customers, get listed on Top Rated products, get product reviews and recommendation, receive calls, text messages and emails from authentic buyers.
As a buyer, you can: buy anything by simply calling or sending a message to the seller and agreeing on purchase terms with sellers directly, get special deals update from your favourite farmers, rate and write reviews of your close trade, share and promote your favourite seller’s products on social media with a click,
report a seller if dissatisfied with a product or service.
Foodstantly is Nigeria’s online marketplace for food and farm produce as well as Nigeria online food delivery platform. You can pay when food is delivered to you or pay using your debit/credit card or pay to the bank. Delivery varies but averages 30 minutes to 1 hour for cooked meals from Restaurants and Eateries or 1-2 Hours for fresh food from traders, Food vendors, Frozen food shops or markets. Deliveries for bulk purchase depends on the location of buyer and when needed.
Thousands of markets in Nigeria are online on Foodstantly including markets such as mile12, Oyingbo, Ajah market, Mushin market, Ariaria market, Oil mill market, Mile 1 market and lots more. Foodstantly makes it convenient for you to buy food by avoiding all the stress such as traffic, bad weather, distance, time constraint etc.
Gloo.ng started life in 2012 as BuyCommonThings.com, but rebranded the next year, and specialises in delivering affordable supermarket goods to the doorsteps of clients on a same-day basis. Gloo.ng is more like an online supermarket for groceries. Gloo also partners with other small business to sell on the platform.
Founded in May 2012, Jumia Nigeria is one of the most popular e-commerce websites in Nigeria. The popularity of Jumia Nigeria has gone far beyond the shores of this continent and was rated by Amazon’s Alexa as the most visited e-commerce website in Nigeria. You can sell virtually any products on Jumia.
Jumia Nigeria offers businesses and individuals opportunity to sell both new and used products. To use Jumia, prospective sellers simply create an account for free on the platform, upload products – from smartphones to laptop accessories to books to fashion items, and starts selling.
Founded in 2014, Jiji.ng is fast-growing Nigerian free online classifieds with an advanced security system. Jiji provides a simple hassle-free solution to sell and buy almost anything. As a Seller or business owner, you can post free classified ads of your products and services for free on the website and get maximum efficiency in terms of reach and profit.
The free online classifieds website provides buyers and sellers with a simple hassle-free avenue to meet and exchange goods and services. Sellers can post free ads with pictures, update their ads and get replies from real people, as all users of the site are required to register. Buyers can also call or send messages to sellers and leave a review when the deal has been accomplished.
Kara offers a massive collection of everything from Mobile Phones to Electrical and Power Supplies products at some of the best prices. Kara also features a marketplace that allows other business owners to sell their products on the platform.
The online marketplace allows you to sell a range of products, and reach millions of people in Nigeria. With Kara, sellers get online stores that have a unique brand image of their businesses.
Konga owns large warehouses stocked up with goods and strategically located in Key cities such as Lagos, Abuja, and Port Harcourt to ensure swift and efficient delivery. Konga also allows small businesses with varieties of products to sell and showcase on their website.
Konga Marketplace enables entrepreneurs, manufacturers, and business owners running any class of business to showcase and sell their products online using Konga’s reliable shopping platform, and at the same time reach wider audience and customers.
Mobofree is an online marketplace with a social twist. It connects social network with a board of classifieds ads and allows meeting new people, building own communities and selling, buying or swapping stuff with community members. The platform allows negotiating online via chat or private messaging, sending more photos of items via direct messages as well as checking the background of buyers or sellers.
The MoboFree technology platform makes buying and selling online easy for any user with any device. Aside using PCs and smartphones for online shopping, old feature phones with small screens can also be used to access the platform.
Mystore Nigeria is another online marketplace to sell your product and reach out to more customer without having to set up your online retail store. Mystore Nigeria is largely known by many as just a retail store which only sells their products to millions of Nigerian subscribers. Mystore Nigeria is based in Lagos Nigeria and offers nationwide delivery, it also has a branch in South Africa.
Ofidy.com is a global online shopping mall designed to assist buyers purchase products from different countries around the world and get it delivered to them here in Nigeria. Ofidy provides customers with over 500 top online stores around the world so they can shop globally and have the products delivered to them. With Ofidy.com, buyers from Nigeria can now shop online from shops in Hong Kong, Mainland China, UK, Mainland Europe, USA, Canada, and the United Arab Emirates (UAE) and have these goods delivered to their doorsteps in Nigeria.
Ofidy also provide a platform for manufacturers, distributors and retailers in Nigeria to display their products and services online without necessarily having their own website; these manufacturers, distributors and retailers in Nigeria can sell to buyers in Nigeria, Hong Kong, Mainland China, UK, Mainland Europe, USA and the United Arab Emirates (UAE). This increases profitability of sellers, thereby ensuring optimum levels of convenience and customer satisfaction.
OLX allows users to put up new and used products, jobs as well as services. With OLX, user have opportunity to earn extra cash by simply posting items that they no longer use, giving buyers the opportunity to have them at an affordable price.
OLX doesn’t follow the conventional online stores, instead offering an information filled environment for both buyers and sellers to interact and transact. On OLX, sellers can design, display and post ads under the specified categories to which it belongs. The categorising of ads gives the online marketplace a structured design making it faster to locate products of interest.
Launched in September 2014, PayPorte has since thrived to ensure it caters to a wide demographic that ranges from the youths and to the young urban professionals. The online e-commerce giant has tagged itself as Nigeria’s preferred online retail store. PayPorte also partners with local businesses by showcasing their goods on its platform to a wider audience, these businesses access to customers, great logistics coverage and the opportunity to excel in business.
Printivo is Nigeria’s most popular online print shop. Printivo is an online print provider that provides its customers with free templates created by designers across Nigeria. Printivo Store is an online marketplace that allows designers and print providers to make money online by selling their prints and designs to customers all across the country. Unlike other e-commerce websites that make provision for varieties of products and services, Printivo store is a marketplace for print designs online.
The GTBank SME MarketHub is a free online platform that allows small businesses sell to audiences near and far. GTBank SME MarketHub offer amazing discounts and variety on everyday products and services. It offers an avenue for people to connect directly, buy and sell with much ease. It’s free for both the buyers and sellers, and you can list almost anything and everything. The platform also provides both businesses and individuals alike the needed tools to trade online. Small businesses can create fully hosted online stores, add products and receive payment online with any debit card in the country. The site also provides some customizable look and feel features and different designs to choose from using simple DIY guides.
VConnect started out as only a local search engine and information service provider in 2011, but has now evolved into a complete online marketplace where people can find, buy and sell goods and services. Registered sellers get a storefront where visitors see their inventory and purchase products and services with ease. The platform also provides a number of services to increase visibility for sellers.