A solid customer acquisition channel is an essential component of any business. Without it, you’re going to seriously struggle to grow your business in any kind of meaningful way. One problem with customer acquisition channels for startups is that they are not a one size fits all affair. The acquisition channel you choose depends largely on your type of business and on who you are targeting. That said, one of the most challenging parts of scaling any business is actually figuring out which customer acquisition channel is the most sustainable for bringing new customers.
Your business will only win by marketing smart – acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base you don’t have to keep paying for every month. Finding a consistently-rewarding customer acquisition channel is rare. This leaves you with the option of trying out multiple strategies, often simultaneously.
Here are 7 customer acquisition channels you could consider when trying to acquire new users for your product.
Building an online business without utilizing analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not), where people are visiting, and how your pages are performing, then you’re headed toward failure. Utilizing analytics will not take you far if you do not identify the right metrics your startup should be tracking.
Useful Resources on Analytics
- 9 Metrics & Analytics Info Your Startup Should Be Tracking
- The Ultimate Guide to Google Webmaster Tools
- 50 Resources for Making the Most of Google Analytics
Some Tool for Analytics
One of the best tactics for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. A large chunk of digital marketing relies on content. Creating compelling content that resonates with your audience will convince them that you are knowledgeable, helpful and are an authority in your vertical.
As a startup looking to adopt this customer acquisition channel, you need to devise innovative and creative ways of presenting contents to your audience. It’s not impossible that your vertical is already flooded with useful content, but your ability to be creative with your content delivery will go a long way to make a statement.
Useful resources on content marketing
Some Content Marketing Tools
Conversion Rate Optimization
When your website starts getting traffic, it’s time to start doing something with it. This customer acquisition channel is to push visitors further down your conversion funnel. With traffic hitting your website, you need to start analyzing how people are interacting with it and improving some elements that will make visitors make a purchase decision.
The fact is, improving certain elements of your site can help you increase leads and sales with the traffic that you already have. The strategy should stay consistent with your existing marketing messages and mental models.
Useful resources on CRO
- The Conversion Rate Optimization Rulebook
- 7 Usability Mistakes that Will Kill Your Sales
- 50+ Awesome Posts on Conversion Rate Optimization
Some CRO Tools
Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing. Without good copywriting, it’s like howling into the wind. Your content marketing play won’t return any valuable results. Effective copywriting makes sure your messages are optimized for your audience. Your language needs to be precise, and you need to address concerns in your copies. Always pay attention to little details.
Useful Resource on Copywriting
Some Tools for Copywriting
As a smart entrepreneur, what do you do with the traffic you receive from inbound marketing content and SEO? Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.
Personalized emails with useful information keep you on your customers’ radar. More than any other marketing method, email marketing enables you to bring prospective customers back to your site over and over again without incurring direct marketing cost. There are many things you can do with the e-mail; educate your existing customers, push conversions, drive traffic to your landing page and initiate re-engagement.
Email marketing is one of the best ways to convert prospects while retaining and monetizing existing customers. Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalized. Email can be tailored to individual customer actions such that every email communication is relevant.
Useful resources on Email Marketing
- The Email Marketing Essentials
- 50 Awesome Posts on Email Marketing
- List Building for Blogs: The Only Guide You’ll Ever Need
Some Email Marketing Tools
Search Engine Optimization
Search engine optimization (SEO) is the process of improving your ranking in search engines in order to get more people to your site. Optimizing simply means making the content more accessible for search engine crawlers. That can be done by, using easy to understand hierarchy, relevant and well-placed keywords and captivating meta descriptions.
This is perfect if you have a lot of content. If you are able to create a lot of content optimizing these pages for search will let more people find you. The more people see you, the more likely they are to buy from you. The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.
Useful resources on SEO
Some SEO Tools
Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.